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Stereotypes Can Derail Your Personal Branding - Personal Branding Blog - Stand Out In Your Career

Stereotypes Can Derail Your Personal Branding - Personal Branding Blog - Stand Out In Your Career Some weeks ago, the mother of a childhood friend brought up politics to my mother during a run-in at the grocery store. Oh, I know how you voted, she said with a knowing smile and a wink. Youre a good person. Keep in mind that despite being on friendly terms with this other woman for years, the two of them have never talked about their political affiliations. Ever.  But, since theyve known and respected each other for years, she assumed that my mom held the same belief system and then proceeded to give a scathing commentary about the other side. When my mom called me later and told me about this story, we had a good laugh because my mother is actually a big supporter of the exact opposite political party.  But we were also stunned by my friends moms blatant assumption that only the people who voted the same way were good. This brings up a part of personal branding that we dont normally think about and we shouldnt ignore: We need to be aware of the automatic assumptions that people make about us based on   stereotypes. Why?  So we can negate them when they work against us. Obviously, stereotyping is most prevalent in high school.  Many students are quickly slotted into their category of jock, geek, popular person or weirdo and build their friend groups accordingly. The students who dont fit into an easily-designated category face an additional struggle in high school because a lot of people just dont know how to react to them. I should know: I was a major geek with giant glasses who adored Homers epic poetry and did all sorts of other nerdy pursuits. But I was also a 3-sport athlete who swam, played basketball and ran track.  (And, just to ensure that I never fit in on the basketball court, I wore very fashionable protective sport glasses for years!) Once the agony of high school was over though, I assumed that those too-easy stereotypes would fade away.  But as the mother of my friend showed, thats not true. In fact, there are a ton of stereotypes running rampant through the minds of adults.  From the assumption that liberal arts majors are doomed to a life of asking would you like fries with that? to the view of many college graduates that plumbing is not a good career choice. Last year about this time, Dan wrote about some assumptions that people make: that tall people play basketball, that people who wear glasses are smart, that straight men dont wear pink, that wisdom and ability only come with age. People also have to deal with stereotypes centered around their jobs. Salespeople are haunted by the reputation of the used car salesmen. Accountants are viewed as math nerds and CEOs as greedy.  And not all 20-somethings are social media fanatics nor are all middle-aged workers incompetent with social media. (Sometimes its even the other way around!) The problem is that negative stereotypes can interfere with your personal branding efforts and make it so you have to fight hard just to get back to neutral territory. For example, not long ago, I was reminded of this when catching up with a friend I havent seen for some years.  I do marketing, I told him when he asked about my work.  He responded to that with an unimpressed oh and silence. Luckily, I realized quickly that to him, marketers are people who spend their time trying to sell things to people that they dont need.  When I said I was a marketer, therefore, he automatically formed a mental image of a slick advertiser which didnt match-up with the Ancient Greek major I was in college! Because of my friends image of marketers, I had to do some fancy footwork to convince him that I hadnt mysteriously swapped personalities in the past four years.  I did that by explaining how I actually help people and companies doing interesting things to get the attention they deserve (via social media) and then told him about some of my past projects. Once wed gotten beyond the job label, he was easily able to see the good in my work. It was the label that caused all the trouble and I would have had a lot easier time explaining my current work if I had simply jumped past the term marketer and talked about what I do. From what Ive seen, the best way to combat a negative stereotype of your job (or political beliefs) is to shift the focus away from your label to your actions. In fact, that is exactly what caused the confusion of my friends mother in the first place.  The friends mother didnt know my moms political affiliation, and so she based her judgment on how my mother has acted over the last decade. So, next time you tell someone about what you do (or how you vote), take a moment to observe their reaction. Is it positive? Negative?   Are they reacting the way you had hoped? If not, you might have to think about how to present your personal brand so you can circumvent the negative stereotype and get off to a good start right away. Author: Katie Konrath writes about “ideas so fresh… they should be slapped” at getFreshMinds.com, a top innovation blog.

9 CV Tips Every Jobseeker Should Know

9 CV Tips Every Jobseeker Should Know When applying for a job, its important to get your CV right when you send it off. Here are 9 top tips to make sure your CV is perfect: Know What the CV is For: First thing you need to know about your CV is what it is for. The CV is not what gets you the job, it’s what gets you the interview. So don’t assume that you need to tell the reader everything about you, every single thing about you, there are things you may want to tell them at interview or not tell them at all. Keep it simple… Know Who Will Read It: Consider who is going to read it what do you need to tell them in relation to this job? There is a common misconception that you do one CV and it works for everything and everyjob but actually a tailored CV is a much more powerful tool. So what does the person recruiting for this job actually need to hear about? Fancy Doesnt Work: A CV is not a work of art, it needs to be very readable, not very beautiful. So forget your fancy fonts and layouts and go for simple. Most CVs will get stored into databases or applicant tracking system, or if you are putting it on the web your fancy fonts and layout will get stripped so you are wasting your time. Worse, sometimes in those databases the fonts and layouts get mangled and end up making your CV look an absolute mess. So ditch the boxes and the shading. Use the Right Words: Do you have the right words in your CV? Recruiters use search tools and key words to find the people they want to look at. So have you thought about what words they might use to find someone like you? What do you want to be found for? Another way of searching is to get a match between the responsibilities of the job and the CVs. So make sure that you have thought about the keywords! Where is Your Gold Dust? I have a theory that the better the match you are to the job, the longer the recruiter reads for. They’re busy people and they don’t and won’t wade through waffle to get to what they want to see. So structure your CV so that you get the gold dust up top. Is Your Information Tapered? The older you are the less information you need about your youthful activities. Yes, include your highest academic qualification but unless it is critical to the job you are applying for, leave out details of your early jobs and activities. Are You What They Want? If the job requires leadership then use your achievements to show that you have lead teams, if the job wants a team player then use your achievements to show how you have contributed to team goals and worked with others. Target Your CV: Putting your CV onto a job board means you have a challenge you can’t tailor your CV to a particular job but you can tailor it to the work you want to do, make it more comprehensive and cover your bases. Still, cut the waffle and the assertions and get in the hard facts, the evidence and the achievements! Take Experts Advice: Take advice from people who know their onions. If you want a review of your CV, lots of people will do it for free, hoping you will pay them to re-write it for you. But feeling ownership for your CV and being able to make your own modifications and updates is critical. And beware, some of the people I have seen advertising as CV writers don’t actually know much about recruitment, they know about graphic design. Make sure that you work with someone who knows their onions! Thats all folks.

5 essential skills to succeed in HR

5 essential skills to succeed in HR HR is constantly changing, and always people focused. It can be interesting at times and infuriating at others but always proves rewarding. If you’re looking to buff up on your HR abilities, we’ve selected five skills to help you focus your efforts. 1. Strong understanding of tech Tech is changing the workplace in ways we could never have imagined even 10 years ago. As a HR professional, staying abreast of those changes and finding the best way to make tech work for you is imperative. There is some key tech that can help you fulfil your core duties. One important duty is to manage the learning and knowledge of your organisation, and an online learning management system is the best way to handle the various users, reports and formats that contain your organisation’s knowledge. Similarly, your learning decisions should be guided by an effective e-learning strategy â€" which can now be developed, implemented and tweaked more efficiently than ever online. With just these two pieces of tech you will be able to improve efficiency and productivity in ways that would not have been possible in the past. 2. Proactive recruitment style Developing a strong talent pipeline is key to any successful HR program. And in order to find the best people, you have to be proactive â€" get out there and search! Market mapping is central to this and will allow you to create a broad network of potential candidates who have the right skill sets for positions you may have. This market map should then be narrowed by talent pooling â€" whereby you build richer profiles of your key candidates for serious consideration in the role. Developing these skills will allow you to find the best candidates for your roles every time. 3. Administrative organisation skills This one almost goes without saying, but if your admin skills are lacking, you need to work on them. As an HR professional you are required to handle large volumes of information every day. In addition, a lot of times that information is extremely sensitive â€" from employee salaries to health conditions. Mismanagement of these details can result in a massive loss of trust, employment ramifications or even criminal proceedings in extreme circumstances. So keep the basics together! 4. Communication It’s been said many times and for many reasons, but nowhere is it as true as in HR:  communication is key. In the course of your role you may have to deal with stakeholders, complete strangers, senior executives or employees in distress â€" sometimes all in the same day. So it’s important that you work on your empathetic communication as well as your professional communication skills to ensure you can respond accordingly to whatever situation presents itself. 5. Flexibility HR is probably the most people-driven area of any business. Every job role is based directly on people, for people or about people. And people can change quickly! So it’s important that you develop flexibility in the workplace to allow you to continue on with the important work even while things are changing around you. You may want to look into resilience training to assist you if this is something you have difficulty with. By no means is the above list exhaustive. But just by focusing on those five key skills we can all but guarantee that you will see a marked improvement in your own work, and your relationships with others. So hop to it and start improving today!

How to Ask for a Raise Without Coming off as Entitled CareerMetis.com

How to Ask for a Raise Without Coming off as Entitled â€" CareerMetis.com Feeling undervalued and underpaid? Spending your spare time looking for a new job? Think again: you might not be presenting yourself to your best advantage at your current position.A whopping 43% of Americans believe they’re underpaid, yet one step they rarely take is to ask for a raise â€" despite the fact that 70%of those who do ask are met with success.Perhaps just as importantly, the ‘best practice’ for getting yourself a wage hike at work overlaps broadly with the steps you can take to improve your reputation at the office in general. That’s because the secret to asking for a raise is not how you frame the question: it’s learning to let your boss know just how valuable you are throughout the work day.evalToday’s workforce are in something of a bind: we’re taught to sell ourselves and smooth-talk our way through interviews and networking opportunities, but face knocks to our confidence through the constant murmur that we’re ‘entitled’ or somehow lazier or infe rior to proceeding generations.But improving your profile in your current role doesn’t have to involve showing off. And showing that the value you provide your employer should be adequately compensated is not the same as assuming you ‘deserve’ more.Instead, learn to communicate with your boss frequently, and not just when you For a closer look on how to improve your profile and approach your boss for a raise, work through this new infographic from resume.io. Life is short, and if your boss doesn’t value the work you do, it’s up to you to prove her wrong!

Quick Tip Use the LinkedIn Headline to Announce Your Job Search

Quick Tip Use the LinkedIn Headline to Announce Your Job Search 19 Flares 19 Flares Often times, its the little things that pay dividends.  This is 100% true in the job search. Now, while I 100% agree and believe in the quick tip below, I cant give myself full credit for coming up with it.  Its actually something that I always remembered Bill Boorman talking about in #JobHuntChat, so please, thank Bill for his brain. Ask and you shall receive Basically, what Bill always preached is simple.  If you dont state clearly what youre looking for, how will an employer ever know?  Shout out what you are looking for on your social media profiles, and theyll take notice.  You see, an employer might find your background, tweets, or your use of facebook interesting, but might not think youre looking for work.  If they think calling you is a waste of time, then they probably wont call you.  But if they think you are looking for work, chances are youll be receiving a call. Definitely do this on LinkedIn and  Twitter, and possibly even on  Facebook too. Using LinkedIn headlines to announce your job search For years, my headline on LinkedIn has read, Recruiting and HR Professional.  While entirely accurate, its both boring and useless to my job search.  Im not alone, many job seekers are utilizing  a similar headline for their profile.  Visiting employers may believe we are happily employed when reading our headline, and wont bother reaching out. Now, if employed but job searching, you obviously cant always shout it out publicly that youre looking.  That part makes sense, and in that case, a standard headline is fine.  But if youre unemployed, or your employer knows your situation, then create a headline that clearly states what you are looking for. My NEW LinkedIn Headline That headline just took sexy back.  Seriously, that headline screams sexy, and it brings clarity to my job search.  Lets talk about the results Ive got. I changed my headline to, Looking for a Social Media Recruiting Position just two days ago, and have already received 3 inquiries from employers.  You cant argue with those results.  It works  Its simple  Its sexy. Make sure that if you do change your headline to something like mine that it wont get you in trouble with a current employer (if you have one).  And if youre wondering, yes, my employer knows Im looking.

Federal Resume Writing Tips

Federal Resume Writing TipsFederal personnel in the Washington, DC area know that they need to submit a Schofield Barracks Federal resume if they want to get a federal government job. The reason is that the federal government employs many qualified people who are going to be placed in government positions with the government. As a result, when someone sends in a federal resume, they are going to be evaluated on their employment experience.When it comes to writing an effective Schofield Barracks Federal resume, there are some things you will want to keep in mind. The first thing you need to do is set a target date when you want to have your resume ready. You can either put this date on your cover letter or include it in your contact information. If you are going to provide a resume with your letter, then you will want to make sure you address this on your letter as well.When it comes to writing an effective Schofield Barracks Federal resume, it is important to learn about the federal hiring process. You should write an essay that shows how you have worked in various government jobs for many years. One of the best things about writing an essay is that you don't have to use it to try to convince the hiring manager that you are qualified for the position. Instead, you will be able to use this opportunity to learn more about what it is that the agency needs and how you can help them.You will want to put in your work history with federal agencies as part of your resume. This will allow you to show how you have been able to move up through the ranks of various government positions. The most successful applicants always have a strong resume. By putting in this type of work history, you will be able to show that you have accomplished more than you were given credit for.When you are preparing to apply for a federal government job, you should think about using one of the computer resumes services that are available. These services can actually help you fill out the correc t sections of the document. You should be sure to check with them when you send your resume.When you are applying for a federal government job, you need to know how to complete the application and cover letter. You will need to know these steps to ensure that you are completing the application correctly. The cover letter is the section of the document that is going to be read the most often. In order to get the job, you will want to provide a good cover letter.The next section of the document for a Federal government resume is the writing section. There are a number of important writing steps that you should be familiar with. While not all writing steps are covered by all agencies, you will want to be sure that you learn these steps in order to make sure that you can write the best job application.After you get the proper federal government resume for your application, it is important to keep it current with all of the updates. You will also want to make sure that you are going to g ive all of the necessary information in your application. For example, you may want to make sure that you write the documents correctly and include accurate contact information.